Top 4 Benefits of a Reseller Program

A reseller program, which is also known as a partner program, is a popular business strategy that vendors use to increase sales, build relationships, and grow their network of users.

In the world of technology solutions, a reseller program is an arrangement that your company makes with either an individual or group to sell your products to their clients. These arrangements are beneficial in getting a product or service in front of a wider audience while incentivizing the reseller with monetary benefits.

As a trusted partner for over 20 years now, CMS Technology Partners has put together this list of top 4 benefits of a well thought out reseller program.

1. Provide an already vetted solution

   When you work with an established vendor, you have their products and services at your fingertips. Rather than investing an overwhelming amount of time, resources and money in developing a software solution of your own, why not use a solution that has already been proven successful? This frees up your team to focus on the core aspects of your business, rather than on trying to reinvent the wheel.

2. Collect monthly residuals

   The perk of a well-established reseller program is the option to make recurring residuals based the business you bring in. Introduce your book of business to the products and services available, sit back and relax.

3. Access to competitive pricing

   In most cases, the company offering the reseller program offers partners large discounts on their products and services. This can set you apart from the competitors when providing a quote to your customer. This preferred pricing will not only increase your profit margins but also help your business grow at a faster rate.

4. Dedicated support and training

   As stated earlier, the company you work with will undoubtedly provide you (as the reseller) with all of the tools you need to be successful in selling their products. This includes live help desk support, marketing and training materials. In many cases, you'll have a dedicated representative that you can call directly, bypassing regular customers and gaining preferred access to the help you need.

Interested in becoming a reseller?

If you have questions about reseller programs and how they work, we'll be happy to answer them for you. Get in touch with us today to learn more about this lucrative option and how it can benefit your business!